Aesme
Cosmeceutical Skincare
A new chapter for Aesme.
Aesme is a new cosmeceutical brand built on the principle of measured dosing — active ingredients held at the precise point where they work, without waste or excess. With no broader brand identity yet established, the packaging was designed to carry the brand independently.
The language of pharmacy.
A vertical label borrows the language of pharmacy — functional, transparent, unadorned. Active ingredients are listed in full, each with its stated purpose, turning regulatory text into a statement of transparency. The accompanying line graphic — transitioning from thick to thin — traces skin returning to an even surface.
Every element serves a function.
The label is structured vertically, mirroring pharmaceutical packaging. Every element serves a function — typography hierarchy guides the eye from product name through ingredient information. The design adapts around manufacturing constraints rather than fighting them: where the original airless pump was unavailable, a brown translucent cap was chosen to keep the clinical character intact.
A line that traces the outcome.
The line graphic functions on multiple levels. Most directly, it traces the skin's texture — from disrupted and uneven to smooth and refined. It also embodies the brand's philosophy: precision without excess, every element placed at its necessary point.