Central Embassy
Luxury Shopping Mall
Evolving without losing identity.
Central Embassy had used an established brand identity and visual guideline since its launch. As its social media expression became repetitive, the brief was to explore new possibilities while respecting the original guideline and preserving the brand’s refined, ultra-luxury character.
Expanding the visual language.
The exploration focused on composition, image treatment, typography and content hierarchy. Across fashion, products and food, each direction finds its own rhythm within the same brand language. The existing identity remains the foundation for a more flexible social media presence.
Designed for the platform.
Instagram mockups show how the direction works at the scale of a post. Image-led compositions and a clear hierarchy allow each piece to stand on its own while keeping a consistent brand presence. Narudol independently handled the direction and design exploration throughout the project.