Hakkasan

A fresh expression of an established brand.

Hakkasan came with an established set of brand guidelines. The challenge was to create imagery and artwork that felt fresh and interesting while remaining recognisably Hakkasan, without repeating what had come before.

The work included a digital poster for the sign outside the building, table menu cards and a mooncake voucher. Retouched food images were also prepared for dinner menus and social media, carrying the same visual direction from the shoot through to the final applications.

Shaping the image, before and after the shoot.

Narudol handled food styling and worked with a separate photographer to determine camera angles and compositions. The photographer captured the images; Narudol then retouched them and developed the finished artwork.